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The Dark Secret of Oreos

Did you know Oreos weren't the OG sandwich cookie? This historical retelling is chockful of schemes, marketing, and *checks notes* kosherization?

You Are Drinking Your Champagne Wrong

Champagne flutes aren't doing your bubbly any favors.

What's the Difference Between Biodegradable, Compostable, and Recyclable?

Most, if not all, of these products can be organically, mechanically, and chemically recycled. In order to make that happen, we need to do more than understand how these processes work and properly dispose of our trash; we also need to require our government to create better regulation and ensure that companies change the way they package or develop their products.

Do LED Skincare Devices Even Work?

If you’ve spent even five minutes on the beauty side of TikTok, you’ve undoubtedly come across an influencer wearing a Darth Vader–style mask with light emanating from its perimeters or waving a glowing wand over their face. Light therapy via at-home LED (light-emitting diodes) devices is trending in skin care right now, but it’s not just a fad.

12 Low-Maintenance Houseplants Even Beginners Can Keep Alive

If you have a limited amount of space and sunlight — and even more limited experience — you can still reap the benefits of houseplants via these easy-to-care-for options.

Why interactive content marketing is the future of marketing

You wake up and start scrolling on Instagram before getting out of bed, liking a friend’s picture of her new Vans. While driving to work, Taylor Swift plays on the radio. Bored at your desk, you open up Tumblr and reblog a bunch of memes that only the most internet-literate people would understand. After walking by a mirror, you wonder if it’s time for a new hair color. So, you pull up a hair dye color quiz online to think it through.

What is brand loyalty and what does it look like when brands do it well?

If you always make a beeline for name brands like Ben & Jerry’s, Oatly and Skyr when shopping for groceries, then you know firsthand how powerful brand loyalty is. The same is true if there’s a shop you always go to, even if it’s farther or more expensive than other options.

15 content marketing tips to build a successful strategy

In a world where consumers are bombarded with endless ads and promotions, how can businesses stand out and capture their attention? The answer lies in content marketing, a powerful content marketing strategy that not only attracts and engages audiences, but also builds lasting relationships and drives profitable customer action.

How to trademark a name

What’s in a name? If you’re Shakespeare, maybe not much. However, if you’re a business owner, what goes into a name is actually quite important.

Microblogging 101: what it is and how to use it effectively

If you're reading this on the internet, chances are that you know what a blog is. With their catchy titles and easy accessibility, blogs have become a staple of online reading. It goes without saying that when it comes to building your online presence, starting a blog can be a great way to generate traffic.

How to register a business in the U.S.

There are a lot of administrative tasks that come with starting a business. Registering a business is an important one that comes with many benefits, including liability protection. We asked Holly Wade, executive director of the National Federation of Independent Businesses Research Center, how to register a business in the U.S. Keep reading for her tips on how to responsibly take this important step.

How to monetize your website in 14 actionable steps

After you create a website to break into the online scene, you might be wondering how to monetize it. Allowing you to generate income from traffic and engagement, monetizing your website will provide many benefits, including offsetting development costs and even earning a profit.

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