Business financing can be a minefield if you’re starting a business or trying to grow an existing one. But taking the time to consider your options, build a plan and talk to experts can set you up for success in the long run. We asked Holly Wade, executive director of the National Federation of Independent Businesses Research Center, how to raise money for business and decide which common business funding sources fit your needs.

If you have a great podcast idea and want to bring your vision to life, you must learn how to record high-quality episodes that people will want to listen to. Once you’ve brainstormed episode topics, lined up guests and created a website, you’ll need to gather the necessary gear and software to start.

After you create a website, you need to make people aware that it (and your business) exists. What better way to do that than with social media marketing? With an audience of over 400 million users and its unique function as a visual search engine, Pinterest is definitely worth considering as you work out your brand marketing strategy.

Defining your target audience will inform all of your marketing strategies, from creating a website to designing a social media campaign, to promoting your website for free. Let's take a closer look at the steps you'll need to take to define your target audience so that you can create the most relevant marketing content and accelerate your business growth.

The Minions campaign marketing strategies were so successful that the yellow creatures and their fans seemed to spread across social media channels like—well, hordes of minions. One of the strategies the campaign used was trendjacking. By making memes, creating GIFs that commented on trending events and pairing movie clips with viral TikTok sounds, the marketers helped Despicable Me become one of the best-performing movies of 2022. In this article, we’ll define trendjacking, discuss its benefits and offer some tips for how to use the strategy.

Business writing isn’t quite the same as academic writing or blogging. When in a business setting, you want to make your point as efficiently as possible.

If you’re trying to figure out how to start a business, you would do well to look to Jason Feifer for inspiration. In addition to being the editor-in-chief of Entrepreneur, Feifer produces a podcast, writes a newsletter, and advises people interested in becoming an entrepreneur. If that weren’t enough, he recently wrote a book, Build For Tomorrow, about preparing for change and building a more resilient, fulfilling career. We spoke to him to learn more about his journey and the lessons he learned along the way.

If you’ve paid any attention to the chatter around cryptocurrency, non-fungible tokens (NFTs) or blockchain, you’ve probably heard rumblings about web3. The term functions not only as a catchall for the aforementioned technologies but also as a way to reference an evolution in the tech industry. In this piece, we’ll define web2 and web3, point out the key difference between them and outline the pros and cons of each.

Whether you’re just starting to build a business website, or you’re a seasoned owner, you’re likely stressing out about inflation and a potential recession. According to the US Chamber of Commerce, 88% of small business owners share your concerns. The best way to get through this crisis is to first grasp the true nature of the problem, then make a plan for dealing with it. This guide will help you do just that.

When Lindy Alexander left her full-time job to give freelancing a try, she gave herself one year to make it work. In her first 11 months of freelancing, she made $100,000. Seven years later, she is an award-winning travel writer with an expansive portfolio on her business website, a steady stream of assignments and a six-figure income. On top of that, she runs her own online business, The Freelancer’s Year. What started as a career advice blog for other freelancers (across many types of businesses) has expanded to include a newsletter, courses, and private coaching.

Pride month has come to a close, but it is more important than ever to make your support of the LGBTQIA+ community a year-round endeavor. In the past six months, legislators across 36 states have introduced more than 340 bills that would be harmful to LGBTQIA+ people. That means you are more likely than not to live somewhere that is hostile to the community.

As it was for all restaurateurs, 2020 was a tough year for Ji Hye Kim. She had to shut down her dining room, rework her staff, find new sources of income for her business, and figure out how to keep her workers and customers safe. In many ways, she had to totally rethink the way she ran her business. Luckily, she already had the infrastructure to weather the storm.