Experts expected the pandemic and subsequent inflation to scare away new business owners, but the opposite seems to be true. Records from the US Census Bureau show a massive surge in business formations in late 2020, and the levels have remained high ever since. Holly Wade, executive director of the National Federation of Independent Businesses (NFIB) Research Center, attributes the increase to the fact that, because of the stimulus and lower spending, household savings are much higher over the past two years than they were before the pandemic. “Their savings and the savings of their relatives are usually what they use to finance a startup,” she explains. “Because people had this extra cushion of savings, a lot more people were able to start a business.”

A blog is your creative space. It’s where you can share your brand’s story or impart your wisdom using your own words, with your own visual language to match. Fortunately, you don’t need to be a professional writer to create a successful blog either. All you need is a genuine passion for your field, lots to say and a stylish canvas on which to say it. To learn how to create a blog of your own, check out this list of 22 of the best blogs below. Further down, we’ve included tips for how to start a blog that your audience will love.

Contrary to popular belief, your homepage probably isn't what makes you money—and it's probably not the best place to send your ad visitors. “People who just clicked an ad have a very specific intent, so you can’t overwhelm them with information,” says Esin Habif, Wix’s outbound marketing lead. “Give them a very focused, clean, no-fluff page. Just one big, bold header, a CTA and three value propositions. That’s what really works.”

With 8.5 billion search queries processed every day, Google’s strength as an online advertising platform is unquestionable. With so many people flocking to type their questions into that waiting empty box—from locating the nearest Italian restaurant to learning how to paint their bedroom—there are many opportunities to promote your small business.

As an entrepreneur or self-creator, earning passive income is the ultimate dream. While getting to that point requires hard work, putting in the time and effort now will give you freedom, flexibility, and cash in the long-term.

After deciding to create a website, determining how social media fits into your marketing strategy should be your next step. It may seem like a can that you can kick down the road, but social media offers one of the quickest ways to build your online presence.

Twitter has established itself as a vibrant and ever-evolving social media platform, making it an essential tool for businesses looking to expand their reach. With its unique potential for cultivating relationships, reaching new customers and building brand loyalty, Twitter is one of the first channels you may look to add to your marketing strategy. We talked to Drew Balis—the mastermind behind Wix’s Twitter account—for his tips on building a successful Twitter marketing strategy.

Despite the fact that marketing strategies are becoming increasingly digital, the printed business card retains its position as a staple of the business world—and it’s easy to see why. It’s a cost-effective way of demonstrating your credibility and making a lasting impression.

Looking for a way to break free from the nine-to-five grind? Starting a business can present benefits and opportunities that tending to someone else’s business doesn’t. It’s also a venture that typically requires a big investment. But not to worry—there are plenty of low-cost business ideas out there that can set you on the path to financial independence. Let’s discuss a few to spark your inspiration and help you find one that’s right for you.

Starting a business can be an exciting and personally rewarding experience, allowing you to be your own boss and turn your passions into profit. For many people, it’s even a long-held dream. Before delving into the creation of your business website, it is essential to conceive a distinctive business idea that not only captures your interest but also addresses an unfulfilled need or interest within the market. In this article, we’ll offer you some tips for coming up with a unique business idea and discuss 25 examples to provide some inspiration.

You sit down for dinner at a new restaurant and order a Coke when the server tells you that they only have Pepsi. If you change your order to water, you’re not alone. Coca-Cola’s market share is almost twice as large as PepsiCo’s. Contrary to popular belief, it’s not necessarily a matter of quality. A 2004 study found that while contestants preferred Pepsi to Coke during blind taste tests, they preferred Coke to Pepsi when they knew what they were drinking. Why? Because Coca Cola’s branding actually enhanced their experience of the flavor.

When you started the process of launching your business, you likely gravitated to items on the checklist that sparked your creativity, such as perfecting a sales pitch or creating a business website. Other to-dos are less obvious and less enticing to complete, but just as important—sometimes even more so.